Aqualisa

Aqualisa Quartz: Simply a Better Shower occupation rumor: Aqualisa has invested three years and € 5.8 Million in immense R&D, human resources, and patents to create a breakthrough lavish called Quartz, which has precisely failed to create enough noise in the securities industry upon launch, resulting in weak sales. Aqualisa Quartz is an innovative product that has successfully integrate technology, aesthetics and consumer fri expiryliness all in one(a) to create a breakthrough in the UK shower market, which is plagued with piercing problems such as gravity fed plumbing. However, despite be a very successful product, the Quartz has not been able-bodied to juggle the markets imagination as envisaged by the Aqualisa Management. recommendation: In order to generate short confines sales, and sire its market position in the long run, Aqualisa ask to re-design its marketing strategy to address problems with plumber buy-in, unintended cannibalization of its some other products and consumer willingness to embrace the Quartz.

To address the issues mentioned above, Aqualisa should design a multi-phased/multi-pronged strategy, which initially concentrates on targeting the Plumbers in a flash for the origin year, and in the following year afterward re-evaluating the strategy, start targeting the end consumer alongside plumbers to make the product mainstream. fit in to the figures in designate 6, the highest number of match units sold in the UK shower market is through Trade shops which account for 47% of the total sales. Consequently, the primary consumer (of the trade sho p) is the plumber, who works for developers,! showrooms, contractors or directly for consumers. abandoned the high propensity of sales through plumbers, and the time surface aspect of Quartz, Aqualisa should strengthen its relationship with the plumbers and create marketing programs that specifically targets this group of intermediate customers. To create a buy-in among the plumbers, Aqualisa should consider uncover 3, where the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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