Merrill Lynch Case Study

Case Analysis Innovation and Collaboration at Merrill kill November 5, 2011 The falsifyd environment of Wall Street threatened the independent, silo culture that hang on the investment search trade. Brokerage houses needed to identify opportunities to necessitate a shit value-added products. Despite industry reforms, lower duty volume, and declining commission rates, research continued to provide brokerage firms advert competitive advantage, gibe to Institutional Investor. (Harvard Business School, 2007, p3) Research focusing at Merrill kill determined that collaboration amongst its analyst would perish to the innovative products and run considered necessary to prosper in this climate. This base discusses why, despite a limited source of power, Candace brownings use of idea as an influence tool was efficacious in wretched her department from its confidential information culture to whizz that better fits the ever-changing market for investment research. Power Her lay as chief of Global Securities Research provided Candace Browning with allow power oer Merrill Lynch analysts around the world. This potential to change the attitudes and behaviors of her staff was weaken by the low centrality she had in her position.

Centrality refers to the layer and nature of the mutuality between the power holder and others. (McShane & axerophthol; Von Glinow, 2010, p306) Research analysts were use to working autonomously in their areas of expertise and were more(prenominal) dependent on Institutional Investor (II) rankings than a department head. The II rankings also increase the visibility of Merrill Lynchs star analysts ! and dealt another bobble to the magnitude of Ms. Brownings legitimatize power. Persuasion The effectuality of persuasion as an influence tactical manoeuvre depends on characteristics of the persuader, meaning content, communication medium, and the audience being persuaded. (McShane & vitamin A; Von Glinow, 2010, p.312) Characteristics of the Persuader Candace Browning had...If you want to get a large essay, order it on our website: OrderCustomPaper.com

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