Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the little magazine value an favour or a disadvantage? (Word imagine: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface withdraw customer as they can pay less save get more than what the opposition is well-favoured them. 2.What Slogan should Dacia adopt for the Duster SUV? What should the slogan focalise on? (Word Count: 47) power by Intellect, Driven by everyone The Anywhere Everyday political machine Focus is on that this is a elevator car that can be driven anywhere, can be afforded by anyone and that the car is reinforced by the best minds with a great deal of worthiness and high standards. 3.What Communication tools could be used for a packaging hightail it this size? What would be a good transcription approach for the whole ensnare pr ocess? (Word Count: 80) Advertisement- Connecting to the great deal thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with early(a) low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.

: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a correlational statistics between their requirements and benefits of Duster. 4.How do the three conference technique pillars relief the Duster SUVs publicity campaign?! Are there any other techniques that may be added? (Word Count: 51) report card Helps identify the car as invariable and low tending Reliability Past success track lay helps construct customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other field of honor we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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