The Tipping Point Summary

The Tipping stratum. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a diarist for the Washington Post, published a book called The Tipping Point. It was to revolutionise our sentiment slightly mixture. It was based on years of study about changes in society. He looked at such(prenominal) cases as Hush Puppies a brand that was in last-place decline but healed to their highest sales ever inside two years. He looked at the crime epidemic in New York City in the mid 90s, which rose wine dramatically year later year, but then curtly fell by 65% in one year. done these and many other studies Malcolm Gladwell drew nigh conclusions about change that led us to re- calculate several(prenominal) of our hear beliefs regarding change. He cerebrate his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to congeal on. They seem to pass from pe rson to person at great speed, often with no real visible office of detecting how this happens. 2. littler causes can crap big effects. We ar conditioned to think that to sterilise big changes we study to make big interventions. Actually a well placed vitiated change can have expediential results. 3.

Change is gradual all to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we therefore need to consider why some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ the people who manoeuver i nfected agents (The Law of the Few) θ ! the infectious agent itself (The Stickiness factor) θ the environment in which the agent is mathematical process (The major(ip) power of Context) He goes on to draw our solicitude to the three principal factors that influence the tipping point:- 1. The law of the hardly a(prenominal) 2. The stickiness factor 3. The Power of Context The law of the few recognises that it is exclusively a few make people who are sincerely responsible...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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